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Home IndustriesFMCG

FMCG Startups in Africa

FMCG scene is heating up. Capiter's expansion in West Africa is grabbing attention, while Jabu's focus on rural distribution is proving effective. Chari.ma's digital-first approach is shaking things up. Local leaders buzz about the potential for e-commerce and last-mile logistics to transform distribution. The battle for market share is intensifying, with local companies gaining ground against multinationals.

Tracked Companies

Total Sectors

Market Map

11 companies in this sector

Company	Tagline	Total Funding	Last Round	Team Size	Backers
KwikBasket Kenya	KwikBasket is an AgriTech based ecommerce platform solving the problem of access to markets to farmers.	-	Non-equity Assistance -	51-200	No Data
Lengo AI Senegal	Lengo AI is a Senegalese AI-driven intelligence platform that offers a large database on consumer goods for companies in the FMCG sector.	-	Non-equity Assistance -	11-50	No Data
Selpal South Africa	Selpal is a South African startup that provides route to market for FMCG manufacturers and financial service providers	-	- -	51-200	No Data
Kuzlo Egypt	Kuzlo is a B2B platform that connects FMCG small retailers with wholesalers in their area	-	Pre-seed -	2-10	No Data
Capiter Egypt	Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform	$33M	Series A -	501-1,000	No Data
Chari.ma Morocco	Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods.	$21M	Series A -	201-500	No Data

OmniRetail Nigeria	OmniRetail improves the inefficiencies of traditional trade by digitising the key stakeholders through its stellar products.	$20M	Series A -	51-200	No Data
Jabu Namibia	JABU is a B2B marketplace offering tech-route-to-market development and merchandising for FMCG brands in undeveloped areas.	$18M	Series A -	51-200	No Data
WafR Morocco	WafR enable large retail brands (FMCG) to increase their market share in grocery stores	$7M	Seed -	11-50	No Data
Sumet Technologies Tanzania	SUMET is transforming FMCG market entry and growth across Africa for Manufacturers and brand owners	$2M	Debt Financing -	51-200	No Data
ILLA Egypt	Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution .	$500K	Venture -	11-50	No Data

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