Home decor market is fiercely competitive with Steinhoff dominating but facing challenges. Efreshli and Joudran are growing rapidly, innovating with e-commerce and unique products. Local business leaders see potential but emphasize the need for differentiation and cost optimization to succeed.
Tracked Companies
6
Total Sectors
--
Market Map
6 companies in this sector
Company
Tagline
Total Funding
Last Round
Team Size
Backers
Action
Enarat.com
Egypt
Enarat is the largest online marketplace specialized in lighting and decorative units in Egypt.
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-
-
201-500
No Data
Hommect
Egypt
Hommect is an Egyptian online community that provides the easiest way for homeowners to find all what they need for their home design
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Non-equity Assistance
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2-10
No Data
Bagahez
Egypt
Bagahez is an Egyptian Arabic-website that covers home and wedding preparations.
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-
-
11-50
No Data
Steinhoff International
South Africa
Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.
$654M
Post-IPO Equity
-
10001+
No Data
Efreshli
Egypt
Efreshli is a technology-enabled furniture design and shopping solution for customers in Egypt to shop for their homes, from their home
$550K
Seed
-
11-50
No Data
Joudran
Egypt
Joudran is an Egyptian online marketplace, which matches all construction & decoration parties in one organized platform.
