
Fond of well thought out user experiences his whole life, Ahmed El Zoughby joined the design scene from the gates of Architecture, in 2012, he joined a tech blog as an editor intrigued by the sensational experiences brought to us by technology and design on our lives. He reshuffled his expertise to better suit technology, learning Product Design by practice. In 2017, he got to show his first well known project with Voxera as the lead Industrial Designer till their successful Kickstarter campaign. In late 2017, Ahmed co-founded XIOT, a Smart Building Utility Management technology company where he is the Chief Design Officer handling all things design. In 2020, launched AZ Design Studio, an all around from A to Z design studio for Strategy, Branding, Industrial, Digital and Design Operations consultancy & training firm. Ahmed is also a Design Labs Mentor & Facilitator at Google for Startups. He mentored 150+ IoT specialized graduation projects, 30+ startups and gave multiple talks, sessions and workshops focused on HCD, Design, Entrepreneurship & IoT. He works on the crossroads between design, technology and liberal arts with deep focus on Emerging Tech, Internet of Things Solutions and Consumer Electronics Products.
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