Amir Shenouda

Amir Shenouda (Amir Demian) is the Co-Founder and CEO of Mumerz, Egypt's largest online shop for mother, baby, and child products. With over 22 years of experience in the mother and child merchandise and e-commerce industry, he has held senior positions at major retail and e-commerce companies including Amazon, Souq.com, Cartoon Network, Mumzworld, Hamleys, and Toys R Us. He founded Mumerz in 2021 alongside Nadia Gamal El Din to address the underserved mother, baby, and child vertical in Egypt, successfully raising $1.2 million in pre-seed funding in 2022. Based in Cairo, Egypt, he specializes in omni-channel retail, business development, and category management.