Grant Campbell

I’m a seasoned executive, leader and innovator, who's developed, driven & executed multifaceted marketing strategies, designed to significantly impact product commercialisation, user acquisition and assets under management. I’m particularly passionate about future-proofing organisations with a special interest in identifying white space opportunities for both client & product. With an emphasis on trends & technology forecasting, coupled with the key role consumer behaviour plays in all decision-making processes. I have an excellent track record of developing and implementing sustainable strategies for business through my experience with cryptocurrency/ blockchain development, white label concept development, rapid prototyping to proof of concept testing. While leading teams of developers, electrical engineers and solutions partners to create bespoke tools, platforms and unique consumer engagements. My extensive business consulting, strategy development, insights generation, consumer research and digital technology-based experience extends to some of the most recognised global accounts, including BMW, Porsche, General Motors, Red Bull, British American Tobacco, Premier, Bacardi, Brandhouse, Distell, Levis and Johnson & Johnson. The highly demanding and dynamic nature of the environments in which I’ve acquired my professional experience has directly shaped my out-of-the-box thinking, while providing the foundation to constantly hone my strategic execution and critical decision-making abilities.