Develop and manage paid digital marketing campaigns (Facebook and Google); as well as build and implement content marketing strategies. Grew our user base from 0 to 45,000+ registered users (with focus on the Ghana, Kenya and Uganda markets). Responsible for internal analyses, including KPIs, financial projections, payroll, and internal accounting. Work closely with the founding team and participated alongside them in the Berlin Techstars Accelerator, Facebook Start for Entrepreneurs and Google for Start-ups program.
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