
Mahmood Oyewo loves technology. As a tech user Mahmood knew the limitations and challenges to technology as well as its power to enable new possibilities. Soon, Mahmood and his brother, Mukhtar Oyewo, arrived at a vision for a platform that could help app developers across Africa and the world to develop applications efficiently and provide users better targeted choices and prices for apps. Mahmood put his coding and business skills to practice to develop the RubiQube mobile application platform. RubiQube is cross-platform, allowing more developers access to customers and customers access to apps. With this design, RubiQube addresses three major needs in the burgeoning African mobile market. The first is increasing the monetization potential of local apps by reaching more potential customers on different platforms. The second was it allowed developers to built apps on one platform and sell them across several platforms. Thirdly, it had the ability to curate local applications based on the user’s location. In 2016, the RubiQube team explored the possibility of innovating around the Advertising industry. RubiQube Advertising which launched in 2017, would offer users of several platforms the options of paying for online perks by watching a 15 second video. The service also offers performance based advertising services to top brands to reach over 200 million monthly active users across Africa. Mahmood has been involved in so many other projects and worked in some other organizations like Interswitch Nigeria Limited, Nigeria's premier payment company, which he interned at in 2012 and was part of a team that developed some key Value-added Service applications. He also has experience working for 4 years in the Oil and Gas sector building and deploying bespoke software as a service whilst plying his trade for Ofserv Nigeria Limited. At Ofserv, he has deployed a Real time drilling software on the Rig to monitor drilling logs from any remote location and on any device.
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