As the Chief Creative Officer of The Rad Black Kids, I lead the Creative direction, production planning of sustainable footwear, clothing, and accessories that reflect our brand's mission and vision. With over 10 years of experience in the fashion industry, I have successfully scaled our business from an initial focus on longboarding equipment to a diverse range of lifestyle, and outdoor gear, securing wholesale contracts with major retailers and earning media acclaim. I leverage my skills in product development, sustainability consulting, and social media marketing to create unique and innovative collections that appeal to our target customers and showcase our brand's identity. I also manage our operations in Portugal, where we source our materials and comply with local regulations. Additionally, I have a strong commitment to environmental and social causes, and I ensure that our products are carbon neutral by planting trees for each item sold and supporting community-based organizations through volunteer initiatives.
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