Yasser AbdelGawad

Master of science in entrepreneurship graduate (HHL, Germany) with over 10 years management, performance marketing, product design and development experience in the digital space for the private and public sector; spanning 40+ products in 3 countries (Germany, Egypt and the UAE). - Product design, development and post-development management - Performance marketing and growth hacking - Digital transformation strategy consultancy and execution for public and private sectors - Extensive experience in UX design - Requirements gathering and analysis and scope management - Growth hacking: search engine and social media marketing and optimization, traffic channel optimization, UI/UX optimization, A/B testing, organic/viral growth and community building, go-to-market - Analytics, ROI measurement and streamlining - Heading product teams developing native mobile, hybrid and web-based solutions using agile and lean strategies - In-depth experience in the online gaming industry and conversion optimization - FinTech: mobile payments, payment aggregators, alternative payment solutions and micro-transactions