
Master of science in entrepreneurship graduate (HHL, Germany) with over 10 years management, performance marketing, product design and development experience in the digital space for the private and public sector; spanning 40+ products in 3 countries (Germany, Egypt and the UAE). - Product design, development and post-development management - Performance marketing and growth hacking - Digital transformation strategy consultancy and execution for public and private sectors - Extensive experience in UX design - Requirements gathering and analysis and scope management - Growth hacking: search engine and social media marketing and optimization, traffic channel optimization, UI/UX optimization, A/B testing, organic/viral growth and community building, go-to-market - Analytics, ROI measurement and streamlining - Heading product teams developing native mobile, hybrid and web-based solutions using agile and lean strategies - In-depth experience in the online gaming industry and conversion optimization - FinTech: mobile payments, payment aggregators, alternative payment solutions and micro-transactions
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