Mataa

About Mataa

Mataa is a Libyan-born e-commerce startup reshaping how North Africa shops online. Founded in 2022 by entrepreneur Ibrahim Shuwehdi, Mataa combines intuitive technology with localized logistics to deliver a fast, seamless shopping experience across Libya—and soon, the wider region. Built to serve over 6 million internet users in Libya, Mataa operates a mobile-first marketplace that empowers merchants, social sellers, and everyday consumers. The platform enables Facebook-based businesses to sync products effortlessly, reduce advertising costs,...