Yaga

About Yaga

Yaga is a fast-growing online marketplace for secondhand fashion, empowering millions of people to buy and sell pre‑loved clothing safely and conveniently. Founded in Estonia in 2017 by Aune Aunapuu and Karl Erik Kotkas, Yaga has expanded into South Africa, Kenya, and other emerging markets, where it is redefining how fashion is consumed. Built on a secure escrow-based payment system and localized logistics, Yaga ensures trust between buyers and sellers while making sustainable fashion accessible to everyone. To date, sellers on Yaga have earn...